--- title: "Utkarsh Dhairya Panwar | Founding Product Designer & Design Engineer" description: "Utkarsh Dhairya Panwar, Founding Designer at CodeAnt AI (YC W24), IIT Roorkee. Product designer and design engineer, open to full-time or contract roles." url: https://www.utkarshdesign.com/ author: Utkarsh Dhairya Panwar updated: 2026-10-11 --- # Utkarsh Dhairya Panwar, Founding Product Designer & Design Engineer I'm Utkarsh building clear, outcome-driven interfaces for web, dashboards and Framer sites. I ship fast with clean IA, tight systems and measurable outcomes. 5+ National Design Awards · Awwwards Young Jury · Framer Expert · IIT Roorkee Graduate · 15+ Brands · Adobe Designathon Winner · Founding Designer at CodeAnt AI (YC) ## Open to roles Open to full-time or contract roles (founding product designer, design engineer), remote from India, and to freelance projects. [Roles I'm open to](https://www.utkarshdesign.com/open-to-roles) · [Hire me for a project](https://www.utkarshdesign.com/hire) ## Intro video A quick video on who I am, what I've built, and what I make for fun. [Watch the intro and read the transcript](https://www.utkarshdesign.com/intro) ## About me I'm Utkarsh. A designer who finds clarity in constraints and structure in chaos. I do my best work when the problem is messy and the stakes are real. When I'm not designing, I'm at a card table, on an impromptu trip or doing absolutely nothing, guilt-free. That balance is what keeps the work sharp. - IIT Roorkee Graduate - Awwwards Young Jury - 5+ Design Awards - Framer Expert ## Case studies - [CodeAnt AI - YC W24](https://www.utkarshdesign.com/work/codeant-ai): Designed dashboard, website and brand that helped company to scale from $0 to $60M - [Fampay - YC S19](https://www.utkarshdesign.com/work/fampay): Improved voucher UX by making one-time-use rules clear and smoothing Cashback Store experience - [E-Summit, IIT Roorkee](https://www.utkarshdesign.com/work/e-summit): Led branding for IIT Roorkee's fest, boosting visibility by 50% through web, print and promo design - [SoundSphere](https://www.utkarshdesign.com/work/soundsphere): Designed an AI-first podcast experience that makes discovering and choosing long-form audio faster ## In production - [CodeAnt AI Website](https://codeant.ai/): Designed and built marketing site for AI code review, security and quality platform - [CodeAnt AI Dashboard](https://app.codeant.ai/): Designed product dashboard for AI code reviews, security scans and repo-level engineering insights - [Sportskeeda IPL Pages](https://www.sportskeeda.com/go/ipl): Designed high-traffic IPL pages optimized for live match updates and large-scale user engagement - [Sportskeeda NFL Pages](https://www.sportskeeda.com/nfl): Designed real-time NFL pages optimized for live match tracking and high user engagement - [Zania Website](https://zania.ai/): Designed and developed entire website in Framer, from structure to final production deployment - [FamPay Cashback Store](https://apps.apple.com/in/app/famapp-by-trio-upi-card/id1499806454): Improved voucher flow by clarifying one-time-use rules and reducing redemption confusion - [Entvin Website](https://entvin.com/): Designed and shipped SaaS website with clear positioning, product storytelling and conversion-focused flows ## Work with me - [Hire a product designer: freelance, contract or full-time](https://www.utkarshdesign.com/hire): Hire a freelance or contract product designer for SaaS and AI startups. IIT Roorkee, Framer Expert, founding designer at CodeAnt AI (YC W24). Remote. - [Framer developer and designer for hire, based in India](https://www.utkarshdesign.com/services/framer-developer): Framer developer for hire and official Framer Expert. I design and build Framer websites and landing pages, CMS and SEO included. Landing pages from $1,000. - [UI/UX design services for startups and SaaS](https://www.utkarshdesign.com/services/ui-ux-design): UI/UX design services for startups and SaaS from one designer: product UI/UX, websites built in Framer, and UX audits. Founding designer at CodeAnt AI. - [SaaS product and dashboard designer](https://www.utkarshdesign.com/services/saas-product-design): SaaS product designer for B2B dashboards and workflows. At CodeAnt AI my manager dashboards cut triage time 35% and an 18+ pattern system sped up design. - [Website design and development for startups](https://www.utkarshdesign.com/services/website-design-and-development): Website design and development for startups by one person: I design the site and build it in Framer, with CMS, SEO and handover. No designer-developer gap. - [Product designer for AI and developer tools](https://www.utkarshdesign.com/services/ai-and-developer-tools-design): Product designer for developer tools and AI startups. I own the UX for CodeAnt AI's code review and security scans, used weekly by 40,000+ developers. - [SaaS onboarding and activation UX audit](https://www.utkarshdesign.com/services/saas-onboarding-audit): A fixed-scope UX audit for SaaS onboarding: flow map, fixes ranked by impact and effort, redesigned worst screens. Based on work that doubled trial-to-paid. - [Fractional product designer for early-stage startups](https://www.utkarshdesign.com/services/fractional-product-designer): A fractional product designer for early-stage startups: founding-designer ownership for part of each week. Founding designer at CodeAnt AI (YC W24). - [Brand identity and design systems for startups](https://www.utkarshdesign.com/services/brand-and-design-systems): Brand identity design services for startups: logo, colour, type, guidelines and a design system your product can use. Brand identity starts from $2,000. - [Graphic and marketing design for startups and events](https://www.utkarshdesign.com/services/marketing-design): Graphic and marketing design for startups and events: campaign and social graphics, posters, event collateral and sponsorship decks that match your site. - [MVP design for startups](https://www.utkarshdesign.com/services/mvp-design): MVP design for startups: pick the riskiest assumption, design only the screens that test it, fake the rest. Runs 3 to 6 weeks. - [SaaS website redesign for a company that outgrew its site](https://www.utkarshdesign.com/services/website-redesign): SaaS website redesign led by positioning: rewrite the story, restructure pages, keep URLs and rankings, then build in Framer. By the designer of codeant.ai. - [UX audit services for SaaS and app products](https://www.utkarshdesign.com/services/ux-audit): A whole-product UX audit for SaaS and apps: heuristic review, funnel and support evidence, and a ranked fix list your team can ship in two sprints. - [Startup website design in Framer](https://www.utkarshdesign.com/services/startup-website-design): Startup website design for seed-stage teams: four to six pages that explain the product and get demos, built in Framer so founders can edit it. - [Landing page and website conversion audit for SaaS](https://www.utkarshdesign.com/services/website-conversion-audit): A landing page conversion audit for SaaS: message, page order, proof and the demo or trial path, with the hero and main sections rewritten and redesigned. - [White-label Framer development for agencies](https://www.utkarshdesign.com/services/white-label-framer-development): White-label Framer development for agencies: I build your Figma designs or briefs in Framer under your name, then hand the site to you or your client. - [Webflow to Framer migration without losing rankings](https://www.utkarshdesign.com/services/webflow-to-framer): Webflow to Framer migration run as an SEO project first: URL map, 301 redirects, metadata and CMS moved over, then any redesign. By a Framer Expert. - [Pricing for Framer websites, product design and branding](https://www.utkarshdesign.com/pricing): Starting prices for my design work: Framer landing page from $1,000, Framer website from $3,500, product design from $4,500/month, UX audit from $900. - [UX cleanup for Lovable, Bolt and Cursor apps](https://www.utkarshdesign.com/services/ai-built-app-cleanup): You built your app in Lovable, Bolt or Cursor and it works, but it looks generic and confuses users. I fix the design and UX, working in the same AI tools. - [Figma to Framer development by a Framer Expert](https://www.utkarshdesign.com/services/figma-to-framer): Figma to Framer development for teams with a design: responsive build, CMS, interactions and SEO set up by an official Framer Expert in 1 to 3 weeks. - [Interactive website design for launches](https://www.utkarshdesign.com/services/interactive-websites): Interactive website design for launches: product demos visitors can touch, scroll and motion that carry the message, built in Framer or with AI tools. - [Mobile app UI/UX design for startups](https://www.utkarshdesign.com/services/mobile-app-design): Mobile app UI/UX design for startups whose users pay, redeem or retry in the app: flows, iOS and Android screens, error states and a tested prototype. - [Founding product designer, open to new roles](https://www.utkarshdesign.com/open-to-roles): Founding Product Designer at CodeAnt AI (YC W24), open to full-time or contract product designer and design engineer roles. Remote from India. Resume inside. - [SaaS product redesign, in three passes](https://www.utkarshdesign.com/services/product-redesign): A SaaS product redesign in three passes: fix the flows that cost tickets and drop-off, consolidate UI patterns, then refresh visuals. No big-bang relaunch. - [Interactive prototypes for startups](https://www.utkarshdesign.com/services/prototyping): Interactive prototypes for startups, built in Figma, Framer or with AI coding tools, for user tests, investor meetings and sales demos, in one to three weeks. - [Startup rebrand with a new Framer website](https://www.utkarshdesign.com/services/rebrand): A startup rebrand from one designer: a new brand identity, a new Framer website and a URL plan so search traffic survives the move. Scope, steps and prices. - [Usability testing for startups](https://www.utkarshdesign.com/services/usability-testing): Usability testing for startups: five to eight moderated sessions on your riskiest flow, failure paths included, findings ranked by what they cost to fix. - [UX consultant for startups who need a second opinion](https://www.utkarshdesign.com/services/ux-consulting): A UX consultant for startups that already have a designer or developer: one call or one week on a flow, a site or a design hire, with written advice. ## Guides - [AI code review UX that developers trust](https://www.utkarshdesign.com/guides/ai-code-review-ux) - [Checkout UX best practices](https://www.utkarshdesign.com/guides/checkout-ux) - [Data table UX design](https://www.utkarshdesign.com/guides/data-table-design) - [How to define an activation metric](https://www.utkarshdesign.com/guides/activation-metric) - [How to design a book-a-demo page and flow](https://www.utkarshdesign.com/guides/demo-request-flow) - [Design handoff to developers](https://www.utkarshdesign.com/guides/design-handoff) - [Design system examples for startups](https://www.utkarshdesign.com/guides/design-system-examples) - [When a startup needs a design system](https://www.utkarshdesign.com/guides/design-system-for-startups) - [How to speed up design at a startup](https://www.utkarshdesign.com/guides/design-velocity) - [Designing alerts to avoid alert fatigue](https://www.utkarshdesign.com/guides/alert-fatigue) - [Designing AI features users trust](https://www.utkarshdesign.com/guides/designing-ai-features) - [Designing AI summaries that help people decide](https://www.utkarshdesign.com/guides/ai-summaries-ux) - [Developer tools UX lessons from CodeAnt](https://www.utkarshdesign.com/guides/designing-for-developer-tools) - [How to design live score pages](https://www.utkarshdesign.com/guides/designing-live-score-pages) - [Developer tool website best practices, from building one](https://www.utkarshdesign.com/guides/devtool-website) - [Developer tool onboarding, benchmarked across 14 tools](https://www.utkarshdesign.com/guides/devtool-onboarding-benchmark) - [Do product tours work?](https://www.utkarshdesign.com/guides/product-tours) - [How we doubled trial-to-paid at CodeAnt](https://www.utkarshdesign.com/guides/how-we-doubled-trial-to-paid) - [Empty state design for SaaS products](https://www.utkarshdesign.com/guides/empty-states) - [Error message UX best practices, with rewrites](https://www.utkarshdesign.com/guides/error-message-design) - [How to brand an event, from poster to stage](https://www.utkarshdesign.com/guides/event-branding) - [How to judge a founding designer's portfolio: 20 examples](https://www.utkarshdesign.com/guides/founding-designer-portfolios) - [Framer review for startup websites](https://www.utkarshdesign.com/guides/framer-review) - [Framer SEO guide for startup websites](https://www.utkarshdesign.com/guides/framer-seo) - [Framer vs Webflow for a SaaS marketing site](https://www.utkarshdesign.com/guides/framer-vs-webflow-for-saas) - [How much a Framer website costs](https://www.utkarshdesign.com/guides/framer-website-cost) - [Framer website examples for SaaS](https://www.utkarshdesign.com/guides/framer-website-examples) - [Freelance product designer cost in 2026, by region](https://www.utkarshdesign.com/guides/freelance-product-designer-cost) - [How to give feedback to a designer (a guide for founders)](https://www.utkarshdesign.com/guides/give-design-feedback) - [Heuristic evaluation for SaaS products](https://www.utkarshdesign.com/guides/heuristic-evaluation-saas) - [What a founding designer is, and how to hire one](https://www.utkarshdesign.com/guides/hiring-your-founding-designer) - [How to hire a freelance product designer](https://www.utkarshdesign.com/guides/hire-freelance-designer) - [How to get a logo for your startup](https://www.utkarshdesign.com/guides/logo-for-startups) - [How to measure UX in a SaaS product](https://www.utkarshdesign.com/guides/ux-metrics) - [How much MVP design costs in 2026](https://www.utkarshdesign.com/guides/mvp-design-cost) - [What to include in an MVP design](https://www.utkarshdesign.com/guides/mvp-scope) - [Payment failure UX for timeouts, declines and retries](https://www.utkarshdesign.com/guides/payment-failure-ux) - [The product design process for startups](https://www.utkarshdesign.com/guides/product-design-process) - [Product designer vs UX designer vs UI designer](https://www.utkarshdesign.com/guides/product-designer-vs-ux-designer) - [Prototyping with AI tools](https://www.utkarshdesign.com/guides/ai-prototyping) - [How to reduce time to value in SaaS](https://www.utkarshdesign.com/guides/reduce-time-to-value) - [How to reduce support tickets with UX](https://www.utkarshdesign.com/guides/reduce-support-tickets-with-ux) - [SaaS product design examples, by screen state](https://www.utkarshdesign.com/guides/saas-app-design-examples) - [Conversion rate optimization for SaaS websites](https://www.utkarshdesign.com/guides/saas-conversion-rate-optimization) - [SaaS dashboard design for managers and contributors](https://www.utkarshdesign.com/guides/saas-dashboard-design) - [How to structure a SaaS landing page](https://www.utkarshdesign.com/guides/saas-landing-page-structure) - [SaaS onboarding examples and what each gets right](https://www.utkarshdesign.com/guides/saas-onboarding-examples) - [SaaS pricing page design](https://www.utkarshdesign.com/guides/pricing-page-design) - [SaaS signup flow best practices](https://www.utkarshdesign.com/guides/signup-flow) - [SaaS website design examples, and what to copy](https://www.utkarshdesign.com/guides/saas-website-examples) - [SaaS website redesign cost and timeline](https://www.utkarshdesign.com/guides/saas-website-redesign-cost) - [Security dashboard design for engineering teams](https://www.utkarshdesign.com/guides/security-dashboard-design) - [Startup brand identity examples](https://www.utkarshdesign.com/guides/startup-brand-examples) - [Brand identity for startups](https://www.utkarshdesign.com/guides/startup-brand-identity) - [How much does branding cost for a startup?](https://www.utkarshdesign.com/guides/startup-branding-cost) - [Team invite and admin approval flows for B2B products](https://www.utkarshdesign.com/guides/team-invite-flow) - [How to audit UI inconsistency with a UI inventory](https://www.utkarshdesign.com/guides/ui-consistency-audit) - [How to run usability testing on a budget](https://www.utkarshdesign.com/guides/usability-testing-startups) - [How to do a UX audit, step by step](https://www.utkarshdesign.com/guides/ux-audit-process) - [UX writing and microcopy for SaaS](https://www.utkarshdesign.com/guides/ux-writing-saas) - [How to migrate a website without losing SEO](https://www.utkarshdesign.com/guides/website-migration-seo) - [SaaS website redesign process, step by step](https://www.utkarshdesign.com/guides/website-redesign-process) - [Where to find a designer for your startup](https://www.utkarshdesign.com/guides/where-to-find-a-designer) - [Working with a product designer in India](https://www.utkarshdesign.com/guides/working-with-a-product-designer-in-india) - [What YC startup websites are built with in 2026](https://www.utkarshdesign.com/guides/yc-startup-websites-study) ## Services ### Product UX & Apps Complete design for mobile apps, dashboards and complex workflows with scalable systems. Includes: UX/UI Design, App Flows, Interaction Design, Usability Testing ### Web Design & Dev Framer-powered websites that are fast, responsive, and conversion-focused. Includes: Research & Insights, Framer Development, SEO, Visual Identity ### Branding & Consultation Cohesive brand identities, design systems, and strategic consultation to refine UX and direction. Includes: Logo Design, Guidelines, UX Audit, Packaging Design ## Testimonials > Utkarsh iterates fast, asks the right questions, and delivers polished results in days. The final output exceeded expectations. > (Pranav Karthik Nagesh, Co-Founder - DawnBreak AI, Ex- Google, Amazon) > Quick learner and strong designer. Picked up Framer in just 3 days and shipped landing pages, decks, graphics, and marketing assets end-to-end. > (Aniket Gupta, Co-Founder - xPay (YC W24)) > Utkarsh brings creativity, dedication, and professionalism. He turned complex requirements into intuitive, valuable designs for our team. > (Rehan Danish, Product Designer, Sportskeeda) > Utkarsh combines vision with execution creative, reliable, and dedicated. He consistently delivers high-quality work beyond scope. > (Ajay Kumar, Growth Manager - Xiaomi, Ex- Flipkart) --- Utkarsh Dhairya Panwar, Founding Product Designer and Design Engineer (IIT Roorkee; Founding Designer at CodeAnt AI, YC W24). Email: work@utkarshdesign.com · Book a call: https://cal.com/utkarsh-design/30min · Hire: https://www.utkarshdesign.com/hire · About: https://www.utkarshdesign.com/llms.txt