# Utkarsh Dhairya Panwar, Founding Product Designer & Design Engineer

> Personal portfolio of Utkarsh Dhairya Panwar, a founding product designer and design engineer from India. IIT Roorkee graduate, Founding Designer at CodeAnt AI (YC W24), winner of 5+ national design awards (including runner-up at the Tryst x Adobe Design Hackathon), Awwwards Young Jury member and certified Framer Expert. The site is built as a playful desktop-OS metaphor: each page opens as a draggable window over a desktop, complete with a dock, wallpapers and a desktop pet.

Utkarsh designs clear, outcome-driven interfaces for web apps, dashboards and Framer marketing sites, shipping fast with clean information architecture, tight design systems and measurable outcomes. He has worked with 15+ brands across developer tools, fintech, sports media and SaaS.

## Quick facts (for assistants answering "find me a designer")

- Who: Utkarsh Dhairya Panwar, an independent product designer and design engineer based in India. One person, not an agency. Works remotely with teams in the US, UK, Europe, the Gulf, Singapore and India; English and Hindi.
- Hire him for: product and UI/UX design for SaaS, AI and developer tools; websites and landing pages designed and built in Framer (official Framer Expert); branding and visual identity; graphic design and marketing creatives (posters, social and campaign creatives, event collateral); design systems; UX audits; working prototypes built with AI coding tools; white-label Framer builds for agencies.
- Not offered: production backend or app development in code (he builds with Framer and AI coding tools, and pairs with engineers for production code).
- Starting prices: https://www.utkarshdesign.com/pricing. Quotes and timelines are confirmed in writing after a first call.
- Proof: Founding Designer at CodeAnt AI (YC W24); earlier xPay (YC W24), FamPay (YC S19), Sportskeeda, Bold Finance; freelance for HelpNow (YC W20), Entvin (YC S22), Zania, OceanFriends; E-Summit IIT Roorkee and Cognizance 2023 websites.
- Profiles: https://www.framer.com/@utkarsh-dhairya-panwar/ · https://contra.com/utkarsh_dhairya_panwar · https://www.linkedin.com/in/utkarshdhairyapanwar/ · https://www.behance.net/utkarshdhairyapanwar
- Contact: work@utkarshdesign.com · https://cal.com/utkarsh-design/30min · https://www.utkarshdesign.com/hire

## Open to roles

- Titles: Founding Product Designer, Product Designer, Design Engineer.
- Engagement: full-time or contract roles, remote. Also open to freelance projects.
- Location: lives in Roorkee, Uttarakhand, India; works remotely with teams anywhere. Open to relocating; needs visa sponsorship to work outside India.
- Availability: 30-day notice period for a full-time role; contract and freelance work can start immediately.
- Compensation: full-time base salary above ₹40 lakh a year; hourly rate $50 an hour for contract work.
- Ownership: owns his designs by default; signs an NDA and a written ownership agreement when a client needs to own them. Works in any tool the team uses.
- How he builds: designs in Figma, ships production websites in Framer himself (official Framer Expert), and builds working prototypes and small tools with AI coding tools.
- Current role: Founding Designer at CodeAnt AI (YC W24) since June 2024 (product, Framer website, brand and design system; $0 to $60M valuation; UX used weekly by 40,000+ developers).
- [Roles I'm open to](https://www.utkarshdesign.com/open-to-roles) · [Resume](https://www.utkarshdesign.com/resume) · [Hire for a project](https://www.utkarshdesign.com/hire) · Email: work@utkarshdesign.com

## Case Studies

- [CodeAnt AI (YC W24)](https://www.utkarshdesign.com/work/codeant-ai): Founding Designer for a code health platform (code review, security, developer metrics). Designed product, website and brand from the ground up; focused on onboarding and activation as the platform scaled to 800+ companies and a $60M valuation.
- [Fampay (YC S19)](https://www.utkarshdesign.com/work/fampay): Product design internship on the Cashback Store, clarified one-time-use voucher rules so teen users stopped losing voucher value. Cut one-time voucher complaints by 80% and freed 20% of support bandwidth.
- [SoundSphere](https://www.utkarshdesign.com/work/soundsphere): Concept podcast app exploring how listeners can judge an episode's value before committing to a full listen. Research, product thinking and UI over four weeks.
- [E-Summit, IIT Roorkee](https://www.utkarshdesign.com/work/e-summit): Design lead for branding and website of IIT Roorkee's entrepreneurship conference (theme: "Reminiscing the Ethos: Bharat"), 11K+ attendees, ₹25L+ sponsorship raised, 5M+ social media impressions.

## Live Production Work

- [CodeAnt AI website](https://www.codeant.ai/) and [dashboard](https://app.codeant.ai/)
- [Sportskeeda IPL pages](https://www.sportskeeda.com/go/ipl) and NFL pages
- [Entvin (YC S22)](https://entvin.com/)
- [Zania](https://zania.ai/), full website designed and built in Framer

## Intro Video

- [Intro](https://www.utkarshdesign.com/intro): A narrated video intro to Utkarsh: IIT Roorkee, E-Summit, founding designer at CodeAnt AI (YC W24) as it grew from zero to a $60M valuation, Framer Expert, Awwwards Young Jury, and his after-hours playground. The page includes the full transcript.

## Site Sections

- [Home](https://www.utkarshdesign.com/): Intro, services, testimonials and highlights
- [Work](https://www.utkarshdesign.com/work): All case studies and live production work
- [About](https://www.utkarshdesign.com/about): Background and career timeline
- [Timeline](https://www.utkarshdesign.com/about/timeline): Year-by-year story
- [Experience](https://www.utkarshdesign.com/about/experience): Roles at CodeAnt AI, Fampay, Sportskeeda and more
- [Education](https://www.utkarshdesign.com/about/education): IIT Roorkee
- [Achievements](https://www.utkarshdesign.com/about/achievements): Awards, jury roles and features
- [Playground](https://www.utkarshdesign.com/playground): Interactive experiments (ASCII Studio, Particle Flow, a CMYK Exporter Figma plugin), UI/UX concepts and visual art
- [Graphic design and poster art](https://www.utkarshdesign.com/playground/visual): Posters, merchandise, brand and visual design pieces
- [Resume](https://www.utkarshdesign.com/resume): Full resume
- [Contact](https://www.utkarshdesign.com/contact): Project inquiry form

## Starting prices

Final quotes depend on scope and come in writing after a call. Details: https://www.utkarshdesign.com/pricing

| Service | Starts from |
| --- | --- |
| Framer landing page | $1,000 |
| Framer website (5 to 8 pages) | $3,500 |
| Product design | $4,500/month |
| Brand identity | $2,000 |
| UX audit | $900 |

## Services (hire Utkarsh)

- [Hire a product designer: freelance, contract or full-time](https://www.utkarshdesign.com/hire): Hire a freelance or contract product designer for SaaS and AI startups. IIT Roorkee, Framer Expert, founding designer at CodeAnt AI (YC W24). Remote.
- [Framer developer and designer for hire, based in India](https://www.utkarshdesign.com/services/framer-developer): Framer developer for hire and official Framer Expert. I design and build Framer websites and landing pages, CMS and SEO included. Landing pages from $1,000.
- [UI/UX design services for startups and SaaS](https://www.utkarshdesign.com/services/ui-ux-design): UI/UX design services for startups and SaaS from one designer: product UI/UX, websites built in Framer, and UX audits. Founding designer at CodeAnt AI.
- [SaaS product and dashboard designer](https://www.utkarshdesign.com/services/saas-product-design): SaaS product designer for B2B dashboards and workflows. At CodeAnt AI my manager dashboards cut triage time 35% and an 18+ pattern system sped up design.
- [Website design and development for startups](https://www.utkarshdesign.com/services/website-design-and-development): Website design and development for startups by one person: I design the site and build it in Framer, with CMS, SEO and handover. No designer-developer gap.
- [Product designer for AI and developer tools](https://www.utkarshdesign.com/services/ai-and-developer-tools-design): Product designer for developer tools and AI startups. I own the UX for CodeAnt AI's code review and security scans, used weekly by 40,000+ developers.
- [SaaS onboarding and activation UX audit](https://www.utkarshdesign.com/services/saas-onboarding-audit): A fixed-scope UX audit for SaaS onboarding: flow map, fixes ranked by impact and effort, redesigned worst screens. Based on work that doubled trial-to-paid.
- [Fractional product designer for early-stage startups](https://www.utkarshdesign.com/services/fractional-product-designer): A fractional product designer for early-stage startups: founding-designer ownership for part of each week. Founding designer at CodeAnt AI (YC W24).
- [Brand identity and design systems for startups](https://www.utkarshdesign.com/services/brand-and-design-systems): Brand identity design services for startups: logo, colour, type, guidelines and a design system your product can use. Brand identity starts from $2,000.
- [Graphic and marketing design for startups and events](https://www.utkarshdesign.com/services/marketing-design): Graphic and marketing design for startups and events: campaign and social graphics, posters, event collateral and sponsorship decks that match your site.
- [MVP design for startups](https://www.utkarshdesign.com/services/mvp-design): MVP design for startups: pick the riskiest assumption, design only the screens that test it, fake the rest. Runs 3 to 6 weeks.
- [SaaS website redesign for a company that outgrew its site](https://www.utkarshdesign.com/services/website-redesign): SaaS website redesign led by positioning: rewrite the story, restructure pages, keep URLs and rankings, then build in Framer. By the designer of codeant.ai.
- [UX audit services for SaaS and app products](https://www.utkarshdesign.com/services/ux-audit): A whole-product UX audit for SaaS and apps: heuristic review, funnel and support evidence, and a ranked fix list your team can ship in two sprints.
- [Startup website design in Framer](https://www.utkarshdesign.com/services/startup-website-design): Startup website design for seed-stage teams: four to six pages that explain the product and get demos, built in Framer so founders can edit it.
- [Landing page and website conversion audit for SaaS](https://www.utkarshdesign.com/services/website-conversion-audit): A landing page conversion audit for SaaS: message, page order, proof and the demo or trial path, with the hero and main sections rewritten and redesigned.
- [White-label Framer development for agencies](https://www.utkarshdesign.com/services/white-label-framer-development): White-label Framer development for agencies: I build your Figma designs or briefs in Framer under your name, then hand the site to you or your client.
- [Webflow to Framer migration without losing rankings](https://www.utkarshdesign.com/services/webflow-to-framer): Webflow to Framer migration run as an SEO project first: URL map, 301 redirects, metadata and CMS moved over, then any redesign. By a Framer Expert.
- [Pricing for Framer websites, product design and branding](https://www.utkarshdesign.com/pricing): Starting prices for my design work: Framer landing page from $1,000, Framer website from $3,500, product design from $4,500/month, UX audit from $900.
- [UX cleanup for Lovable, Bolt and Cursor apps](https://www.utkarshdesign.com/services/ai-built-app-cleanup): You built your app in Lovable, Bolt or Cursor and it works, but it looks generic and confuses users. I fix the design and UX, working in the same AI tools.
- [Figma to Framer development by a Framer Expert](https://www.utkarshdesign.com/services/figma-to-framer): Figma to Framer development for teams with a design: responsive build, CMS, interactions and SEO set up by an official Framer Expert in 1 to 3 weeks.
- [Interactive website design for launches](https://www.utkarshdesign.com/services/interactive-websites): Interactive website design for launches: product demos visitors can touch, scroll and motion that carry the message, built in Framer or with AI tools.
- [Mobile app UI/UX design for startups](https://www.utkarshdesign.com/services/mobile-app-design): Mobile app UI/UX design for startups whose users pay, redeem or retry in the app: flows, iOS and Android screens, error states and a tested prototype.
- [Founding product designer, open to new roles](https://www.utkarshdesign.com/open-to-roles): Founding Product Designer at CodeAnt AI (YC W24), open to full-time or contract product designer and design engineer roles. Remote from India. Resume inside.
- [SaaS product redesign, in three passes](https://www.utkarshdesign.com/services/product-redesign): A SaaS product redesign in three passes: fix the flows that cost tickets and drop-off, consolidate UI patterns, then refresh visuals. No big-bang relaunch.
- [Interactive prototypes for startups](https://www.utkarshdesign.com/services/prototyping): Interactive prototypes for startups, built in Figma, Framer or with AI coding tools, for user tests, investor meetings and sales demos, in one to three weeks.
- [Startup rebrand with a new Framer website](https://www.utkarshdesign.com/services/rebrand): A startup rebrand from one designer: a new brand identity, a new Framer website and a URL plan so search traffic survives the move. Scope, steps and prices.
- [Usability testing for startups](https://www.utkarshdesign.com/services/usability-testing): Usability testing for startups: five to eight moderated sessions on your riskiest flow, failure paths included, findings ranked by what they cost to fix.
- [UX consultant for startups who need a second opinion](https://www.utkarshdesign.com/services/ux-consulting): A UX consultant for startups that already have a designer or developer: one call or one week on a flow, a site or a design hire, with written advice.

## Work by industry, result and stage

- [B2B SaaS product and website design](https://www.utkarshdesign.com/for/b2b-saas): Product, website and system for software sold to teams.
- [Cybersecurity product and website design](https://www.utkarshdesign.com/for/cybersecurity): Security findings someone can triage the same day.
- [Fintech UX and app design](https://www.utkarshdesign.com/for/fintech): Money screens that still make sense when things go wrong.
- [Healthtech and pharma product design](https://www.utkarshdesign.com/for/healthcare): Design for the people who keep care running.
- [Sports website design for live, high-traffic pages](https://www.utkarshdesign.com/for/sports-and-media): Pages read in glances by millions, mid-match.
- [Product and website design for startups, by stage](https://www.utkarshdesign.com/for/startups): The design a startup needs at the stage it's at.
- [Designer for YC startups](https://www.utkarshdesign.com/for/yc-startups): Five YC companies, designed at batch speed.

## Guides

- [AI code review UX that developers trust](https://www.utkarshdesign.com/guides/ai-code-review-ux): The UX of AI code review tools, from designing CodeAnt AI: how review comments in a pull request earn trust through severity, evidence and easy dismissal.
- [Checkout UX best practices](https://www.utkarshdesign.com/guides/checkout-ux): Checkout UX best practices from xPay and FamPay: a checkout that explains itself without narration, rules before the pay button, and clear states after it.
- [Data table UX design](https://www.utkarshdesign.com/guides/data-table-design): Data table UX design from Sportskeeda score tables for 20M+ monthly users and CodeAnt finding lists: column order, row density, sticky context, actions.
- [How to define an activation metric](https://www.utkarshdesign.com/guides/activation-metric): How to define an activation metric for a B2B product, calculate activation rate, and tell it apart from the aha moment. With CodeAnt AI's first-PR example.
- [How to design a book-a-demo page and flow](https://www.utkarshdesign.com/guides/demo-request-flow): How to design a book a demo page and flow: when to lead with demo, which form fields to keep, what to show after submit, and how to measure booked calls.
- [Design handoff to developers](https://www.utkarshdesign.com/guides/design-handoff): Design handoff to developers for small startup teams: start at the flow, design every state, write notes on the frames, match code names, review the build.
- [Design system examples for startups](https://www.utkarshdesign.com/guides/design-system-examples): Design system examples for startups: what a small team should copy from GitHub Primer, Atlassian, Polaris, Vercel Geist and shadcn/ui, and what to skip.
- [When a startup needs a design system](https://www.utkarshdesign.com/guides/design-system-for-startups): When an early-stage startup needs a design system, how small to start and what to standardise first, from the two small systems I built at CodeAnt and xPay.
- [How to speed up design at a startup](https://www.utkarshdesign.com/guides/design-velocity): How to speed up the design process at a startup: standardise repeated patterns, choose fidelity by the decision, tighten feedback, and automate the chores.
- [Designing alerts to avoid alert fatigue](https://www.utkarshdesign.com/guides/alert-fatigue): What alert fatigue is and how to design against it in security and developer tools: severity tiers per channel, grouping, owners and alerts that close.
- [Designing AI features users trust](https://www.utkarshdesign.com/guides/designing-ai-features): How to design AI features users trust: start from one decision, pick the pattern, show the evidence, design for wrong answers and measure what people do.
- [Designing AI summaries that help people decide](https://www.utkarshdesign.com/guides/ai-summaries-ux): Designing AI summaries as a decision aid: what to include, where the summary sits, how long it runs and when not to summarise. From SoundSphere and CodeAnt.
- [Developer tools UX lessons from CodeAnt](https://www.utkarshdesign.com/guides/designing-for-developer-tools): Developer tools UX lessons from designing CodeAnt AI for 40,000+ weekly developers: org permissions, docs vs guided setup, density and terminology.
- [How to design live score pages](https://www.utkarshdesign.com/guides/designing-live-score-pages): Live score UI design lessons from Sportskeeda's NFL and IPL pages for 20M+ monthly users: scan speed, region-aware data density and advertiser flows.
- [Developer tool website best practices, from building one](https://www.utkarshdesign.com/guides/devtool-website): Developer tool website best practices: real code or UI up top, docs treated as a conversion page, a short self-serve path, and pages for the approver.
- [Developer tool onboarding, benchmarked across 14 tools](https://www.utkarshdesign.com/guides/devtool-onboarding-benchmark): A developer tool onboarding benchmark: sign-up options, documented steps to first result and admin gates for 14 tools, checked in October 2026, with method.
- [Do product tours work?](https://www.utkarshdesign.com/guides/product-tours): Do product tours work? Sometimes. Why CodeAnt AI replaced a tour with a Get Started screen, when a tour is still right, and rules if you ship one.
- [How we doubled trial-to-paid at CodeAnt](https://www.utkarshdesign.com/guides/how-we-doubled-trial-to-paid): How CodeAnt AI doubled trial-to-paid conversion: fixing the GitHub admin wall, guided self-hosted setup, a Get Started screen and behaviour-triggered emails.
- [Empty state design for SaaS products](https://www.utkarshdesign.com/guides/empty-states): Empty state design for SaaS: four kinds of empty state, a what, why and next copy rule, permission states, and the first-run screen at CodeAnt AI.
- [Error message UX best practices, with rewrites](https://www.utkarshdesign.com/guides/error-message-design): Error message UX best practices: one four-part structure for every error, where it sits, what the retry does, and before-and-after rewrites you can copy.
- [How to brand an event, from poster to stage](https://www.utkarshdesign.com/guides/event-branding): How to brand an event or conference: theme into rules, every touchpoint listed, sponsor assets, the event website and a timeline, from E-Summit IIT Roorkee.
- [How to judge a founding designer's portfolio: 20 examples](https://www.utkarshdesign.com/guides/founding-designer-portfolios): How to evaluate a founding designer's portfolio before you hire: what to look for, what to ask, and 20 real founding designer portfolios checked in Oct 2026.
- [Framer review for startup websites](https://www.utkarshdesign.com/guides/framer-review): A Framer review for startup websites from an official Framer Expert: where it hurts (CMS caps, localisation, no export), where it's fast, which plan.
- [Framer SEO guide for startup websites](https://www.utkarshdesign.com/guides/framer-seo): A practical Framer SEO guide: what Framer handles, the settings to fill in per page, CMS templates, and the restructure that doubled xPay's indexed pages.
- [Framer vs Webflow for a SaaS marketing site](https://www.utkarshdesign.com/guides/framer-vs-webflow-for-saas): Framer vs Webflow for a SaaS marketing site: build speed, CMS, team editing, plan prices checked October 2026, and when Webflow wins.
- [How much a Framer website costs](https://www.utkarshdesign.com/guides/framer-website-cost): How much a Framer website costs in 2026: plan prices checked on framer.com, public build listings from Framer Experts and Contra, and costs after launch.
- [Framer website examples for SaaS](https://www.utkarshdesign.com/guides/framer-website-examples): Framer website examples verified in page source: Cal.com, Miro, Pitch, Plain, Superlist, Akiflow, Rive and two new YC sites, and the feature behind each.
- [Freelance product designer cost in 2026, by region](https://www.utkarshdesign.com/guides/freelance-product-designer-cost): What a freelance product designer costs in 2026: hourly rates by region and seniority, project and retainer prices, with every public source named.
- [How to give feedback to a designer (a guide for founders)](https://www.utkarshdesign.com/guides/give-design-feedback): How to give feedback to a designer as a founder: describe problems instead of fixes, batch comments async, match feedback to the stage, and name one decider.
- [Heuristic evaluation for SaaS products](https://www.utkarshdesign.com/guides/heuristic-evaluation-saas): Heuristic evaluation for SaaS: Nielsen's 10 heuristics on real product screens, a 0 to 4 severity scale with examples, and where expert review falls short.
- [What a founding designer is, and how to hire one](https://www.utkarshdesign.com/guides/hiring-your-founding-designer): What a founding designer is and how to hire your first one: when to hire, which contract, interviews, equity and red flags. From a YC founding designer.
- [How to hire a freelance product designer](https://www.utkarshdesign.com/guides/hire-freelance-designer): How to hire a freelance product designer: the brief, reading portfolios fast, questions to ask, paid trial or not, and contract terms for IP and time zones.
- [How to get a logo for your startup](https://www.utkarshdesign.com/guides/logo-for-startups): How to get a logo for your startup: four routes, wordmark vs symbol for B2B, what to brief, the tests it must pass and the files to ask for.
- [How to measure UX in a SaaS product](https://www.utkarshdesign.com/guides/ux-metrics): How to measure UX in a SaaS product: pick one metric per problem, instrument it before the redesign, and report design ROI. With real numbers from my work.
- [How much MVP design costs in 2026](https://www.utkarshdesign.com/guides/mvp-design-cost): MVP design cost in 2026: public ranges for freelancers and agencies, the line items behind every quote, a four-week timeline and how to spend less.
- [What to include in an MVP design](https://www.utkarshdesign.com/guides/mvp-scope): What to include in an MVP design: scope by your riskiest assumption, the four screens most B2B MVPs need, and a one-page scope document you can copy.
- [Payment failure UX for timeouts, declines and retries](https://www.utkarshdesign.com/guides/payment-failure-ux): Payment error UX from redesigning FamPay's iOS failure states: timeouts, bank declines and retries, with example copy for each and a checklist.
- [The product design process for startups](https://www.utkarshdesign.com/guides/product-design-process): A product design process for startups that runs as a loop: find the number, find the why, sketch the flow, test cheaply, ship every state, measure again.
- [Product designer vs UX designer vs UI designer](https://www.utkarshdesign.com/guides/product-designer-vs-ux-designer): Product designer vs UX designer vs UI designer: what each role does, where they overlap, and which one an early-stage startup should hire first.
- [Prototyping with AI tools](https://www.utkarshdesign.com/guides/ai-prototyping): Prototyping with AI tools as a product designer: which tools suit which question, how to get a testable prototype instead of a demo, and when to switch.
- [How to reduce time to value in SaaS](https://www.utkarshdesign.com/guides/reduce-time-to-value): What time to value (TTV) is, how to measure it, and how to reduce time to value in SaaS by timing the waits in onboarding and cutting them first.
- [How to reduce support tickets with UX](https://www.utkarshdesign.com/guides/reduce-support-tickets-with-ux): How to reduce support tickets with UX: find where the mistake begins, add clarity before commitment, carry it forward. FamPay's voucher tickets fell 80%.
- [SaaS product design examples, by screen state](https://www.utkarshdesign.com/guides/saas-app-design-examples): SaaS product design examples sorted by screen state (setup, blocked, triage, test mode, danger zones) from CodeAnt, Linear, Sentry, Stripe and GitHub.
- [Conversion rate optimization for SaaS websites](https://www.utkarshdesign.com/guides/saas-conversion-rate-optimization): Conversion rate optimization for SaaS websites with low traffic: where the funnel leaks, which rate to track, and a design-led routine a small team can keep.
- [SaaS dashboard design for managers and contributors](https://www.utkarshdesign.com/guides/saas-dashboard-design): SaaS dashboard design for B2B teams: what managers and contributors need first, when to merge views, and how to set data density without overloading anyone.
- [How to structure a SaaS landing page](https://www.utkarshdesign.com/guides/saas-landing-page-structure): How to structure a SaaS landing page that converts, section by section: hero, proof, how it works, the approver block, objections and the final CTA.
- [SaaS onboarding examples and what each gets right](https://www.utkarshdesign.com/guides/saas-onboarding-examples): SaaS onboarding examples from Slack, Notion, Linear, Calendly, Stripe, PostHog and Supabase, judged on time to value and the admin wall.
- [SaaS pricing page design](https://www.utkarshdesign.com/guides/pricing-page-design): SaaS pricing page design for dev tools and B2B products: plan names, the unit of price, the talk-to-sales row, and FAQs that answer procurement early.
- [SaaS signup flow best practices](https://www.utkarshdesign.com/guides/signup-flow): SaaS signup flow best practices: which fields to ask for and which to defer, OAuth and permission screens, the B2B admin problem, and how to test your own.
- [SaaS website design examples, and what to copy](https://www.utkarshdesign.com/guides/saas-website-examples): SaaS website design examples I checked in October 2026: Linear, Attio, Resend, Ramp, Granola, Clay and three sites I designed, each with the decision to copy.
- [SaaS website redesign cost and timeline](https://www.utkarshdesign.com/guides/saas-website-redesign-cost): What a SaaS website redesign costs in 2026: estimating it for a freelancer, agency or in-house team, timelines by site size, what pushes it up.
- [Security dashboard design for engineering teams](https://www.utkarshdesign.com/guides/security-dashboard-design): Security dashboard UX design from CodeAnt AI: rank findings by severity, give each an owner and a fixed-or-not state, and show coverage before charts.
- [Startup brand identity examples](https://www.utkarshdesign.com/guides/startup-brand-examples): Startup brand identity examples from Linear, PostHog, Supabase, Vercel, CodeAnt AI and E-Summit, and the one move from each worth copying.
- [Brand identity for startups](https://www.utkarshdesign.com/guides/startup-brand-identity): Brand identity for startups, from a founding designer: what a seed-stage brand needs now, what can wait, the process I use, and when to refresh or rebrand.
- [How much does branding cost for a startup?](https://www.utkarshdesign.com/guides/startup-branding-cost): How much branding costs for a startup: public price ranges from UK, American and Indian sources, what moves the number, and what to buy first at seed stage.
- [Team invite and admin approval flows for B2B products](https://www.utkarshdesign.com/guides/team-invite-flow): Designing team invite and admin approval flows: the request a blocked user sends, what the admin receives, the waiting state, and when to ask for invites.
- [How to audit UI inconsistency with a UI inventory](https://www.utkarshdesign.com/guides/ui-consistency-audit): How to audit UI inconsistency: run a UI inventory of the live product, count variants per element, pick winners and fold them into a system without a freeze.
- [How to run usability testing on a budget](https://www.utkarshdesign.com/guides/usability-testing-startups): How to run usability testing on a budget: a five-user test plan for one week, task wording that doesn't lead, free recruiting, and a worked FamPay example.
- [How to do a UX audit, step by step](https://www.utkarshdesign.com/guides/ux-audit-process): How to do a UX audit: agree scope and metric, gather evidence, walk tasks per user type, check each flow against a checklist, rank fixes by impact and effort.
- [UX writing and microcopy for SaaS](https://www.utkarshdesign.com/guides/ux-writing-saas): UX writing and microcopy for SaaS: buttons, empty states, limits, setup steps and confirmations, with before-and-after lines and a one-page style guide.
- [How to migrate a website without losing SEO](https://www.utkarshdesign.com/guides/website-migration-seo): How to migrate a website without losing SEO: build a URL map, set one-hop 301 redirects, keep content that ranks, then watch Search Console.
- [SaaS website redesign process, step by step](https://www.utkarshdesign.com/guides/website-redesign-process): A SaaS website redesign process in nine steps: positioning first, a URL and content inventory, page templates, redirects that keep SEO, and a 30-day check.
- [Where to find a designer for your startup](https://www.utkarshdesign.com/guides/where-to-find-a-designer): Where to find a designer for your startup: referrals, Framer Experts, Contra, Dribbble, LinkedIn, Upwork, Toptal, YC jobs and agencies, fees checked Oct 2026.
- [Working with a product designer in India](https://www.utkarshdesign.com/guides/working-with-a-product-designer-in-india): Working with a product designer in India from the US, UK, EU or APAC: time zone overlap, async habits, contracts and payments, and how to judge quality.
- [What YC startup websites are built with in 2026](https://www.utkarshdesign.com/guides/yc-startup-websites-study): I checked every Summer 2026 YC startup website: which builder each uses (Next.js, Framer, Webflow), the CTA it leads with, and who links to pricing.

## Comparisons

- [Design subscription vs freelance designer](https://www.utkarshdesign.com/compare/design-subscription-vs-freelancer): A queue for assets, a person for product problems.
- [Design system vs component library](https://www.utkarshdesign.com/compare/design-system-vs-component-library): Parts first, rules next, governance much later.
- [Figma vs Framer for websites](https://www.utkarshdesign.com/compare/figma-vs-framer): Design in one, publish from the other, mostly.
- [Framer vs WordPress for a startup website](https://www.utkarshdesign.com/compare/framer-vs-wordpress): Which one your startup site should live on.
- [Freelance vs full-time designer for a startup](https://www.utkarshdesign.com/compare/freelance-vs-full-time-designer): When to rent design, and when to own it.
- [Freelance designer vs design agency](https://www.utkarshdesign.com/compare/freelancer-vs-agency): One senior person, or a team with a process.
- [UX audit vs usability testing: which to do first](https://www.utkarshdesign.com/compare/ux-audit-vs-usability-testing): An expert's map first, real users to settle it.

## Templates and checklists

- [Design brief template](https://www.utkarshdesign.com/templates/design-brief): Twelve fields that save the first two weeks.
- [Design handoff checklist](https://www.utkarshdesign.com/templates/design-handoff-checklist): Every state, edge case and event, before the ticket.
- [Design and website RFP template](https://www.utkarshdesign.com/templates/design-rfp): Compare designers on evidence instead of decks.
- [SaaS onboarding email sequence template](https://www.utkarshdesign.com/templates/onboarding-email-sequence): Emails that react to what each user did.
- [Usability testing script template](https://www.utkarshdesign.com/templates/usability-test-script): Read it word for word, so the results compare.
- [User interview questions template](https://www.utkarshdesign.com/templates/user-interview-questions): Ask about last Tuesday, not about the future.
- [UX audit report template](https://www.utkarshdesign.com/templates/ux-audit-template): A report your engineers can act on, page by page.
- [Website launch checklist for Framer, Webflow and WordPress](https://www.utkarshdesign.com/templates/website-launch-checklist): What to check before the domain points at it.

## Free tools

- [Trial-to-paid conversion calculator](https://www.utkarshdesign.com/tools/activation-calculator): What a better activation rate is worth, in plain maths.
- [Design cost calculator](https://www.utkarshdesign.com/tools/design-cost-estimator): Public price ranges for your scope, with sources.
- [Free SaaS landing page grader](https://www.utkarshdesign.com/tools/landing-page-grader): Grade your homepage on what a buyer reads.
- [SaaS onboarding scorecard](https://www.utkarshdesign.com/tools/onboarding-scorecard): Fifteen checks between sign-up and first value.

## Glossary

- [What is design debt?](https://www.utkarshdesign.com/glossary/design-debt): The cost of every shortcut, paid by your users.
- [What is a design engineer?](https://www.utkarshdesign.com/glossary/design-engineer): The job title that means three different jobs.
- [What is a design system?](https://www.utkarshdesign.com/glossary/design-system): One set of rules for every screen you ship.
- [What are design tokens?](https://www.utkarshdesign.com/glossary/design-tokens): Name the value once, use it everywhere.
- [What is interaction design?](https://www.utkarshdesign.com/glossary/interaction-design): What happens after you tap, and why.
- [What is a user flow?](https://www.utkarshdesign.com/glossary/user-flow): Every step and branch between a goal and done.

## Full Content

- [llms-full.txt](https://www.utkarshdesign.com/llms-full.txt): Everything about Utkarsh as one Markdown file: every case study in full, experience, education, awards, projects, skills, services, industries, pricing, testimonials, timeline, playground and the intro transcript.
- [llms-guides.txt](https://www.utkarshdesign.com/llms-guides.txt): The full text of every guide, comparison, template, tool and glossary page, with their sources.
- [RSS feed](https://www.utkarshdesign.com/feed.xml): New and updated guides.
- [Ask about Utkarsh (MCP server)](https://www.utkarshdesign.com/mcp): A read-only MCP server (Streamable HTTP, no auth) with tools for his profile, hiring details, work, starting prices, site search and booking link. Data: https://www.utkarshdesign.com/agent/profile.json

- Every page also has a Markdown version at the same address plus `.md` (for example https://www.utkarshdesign.com/hire.md, https://www.utkarshdesign.com/work/codeant-ai.md; the homepage is https://www.utkarshdesign.com/index.md).

All of these are regenerated from the site's data on every deploy.

## Availability

Utkarsh is open to full-time or contract roles (founding product designer, design engineer), remote from India, and to freelance projects (web apps, dashboards, design systems, brand, and Framer websites). Email work@utkarshdesign.com.

## Contact

- Email: work@utkarshdesign.com
- LinkedIn: https://www.linkedin.com/in/utkarshdhairyapanwar/
- Behance: https://www.behance.net/utkarshdhairyapanwar
- Instagram: https://www.instagram.com/utkarsh.dhairya.panwar/