---
title: "UI/UX Design Services for Startups and SaaS | Utkarsh Panwar"
description: "UI/UX design services for startups and SaaS from one designer: product UI/UX, websites built in Framer, and UX audits. Founding designer at CodeAnt AI."
url: https://www.utkarshdesign.com/services/ui-ux-design
author: Utkarsh Dhairya Panwar
updated: 2026-10-08
---

# UI/UX design services for startups and SaaS

Service · Updated 8 Oct 2026

**I offer UI/UX design for startups and SaaS in three forms: product UI/UX (the app), web UI/UX (marketing sites I design and build in Framer), and UX audits of a live product. I've been founding designer at CodeAnt AI (YC W24) since June 2024, and I do the work myself.**

## Which kind of UI/UX work you need

"UI/UX design" covers jobs with little in common. A dashboard where managers decide what to fix, a homepage that explains a product in one screen and a review of why trials don't convert are separate projects with separate deliverables. Find yours in the table.

| Your situation | What you need | Typical shape |
| --- | --- | --- |
| You're building or reworking the app: onboarding, core workflows, dashboards | Product UI/UX | A project on one area of the product, or ongoing monthly work |
| The website is out of date, or you don't have one yet | Web UI/UX, built in Framer | A 5 to 10 page site in three to six weeks, or a single landing page in one to two |
| The product is live and something isn't working, but you don't know what | A UX audit | About three weeks, ending in a ranked fix list |
| You have no designer and decisions come up every week | Fractional product design | Part of every week, month to month |

If you're unsure, ask whether there's a live product with real users. If there is, an audit usually finds the cheapest fixes first. If not, design the product.

## Product UI/UX

Most of my work is B2B SaaS: onboarding, the screens people use every week, and the states nobody designs (empty, loading, failed sync, no permission, 3 rows against 3,000). At CodeAnt the manager dashboards I designed cut org-level triage time by 35%.

[SaaS product design](https://www.utkarshdesign.com/services/saas-product-design): Onboarding, core workflows, dashboards and the design system that keeps them consistent. What you get and how a project runs.

[Mobile app design](https://www.utkarshdesign.com/services/mobile-app-design): For app work, including payment flows and error states like the ones I redesigned at FamPay.

## Web UI/UX

On a marketing site, UX is mostly order and proof: what the visitor has to believe before the button makes sense. I design the page map and the pages, then build them in Framer myself, so no details get lost in a handoff to a developer. I designed codeant.ai, and its conversion rate has doubled since launch.

[Framer developer](https://www.utkarshdesign.com/services/framer-developer): Websites and landing pages designed and built in Framer, with CMS, SEO setup and a handover.

[Startup website design](https://www.utkarshdesign.com/services/startup-website-design): A first website for a seed-stage company: which pages to build now and which can wait.

[Graphic and marketing design](https://www.utkarshdesign.com/services/marketing-design): Launch graphics, ad creatives, posters and decks in the same visual system as the site.

## UX audits

An audit is for a live product. I go through the core flows with realistic data, check them against your funnel numbers and a sample of support tickets, and hand back a ranked fix list with redesigns of the two or three worst screens.

[UX audit](https://www.utkarshdesign.com/services/ux-audit): Whole-product audit: core workflows, errors, settings and consistency, in about three weeks.

[SaaS onboarding audit](https://www.utkarshdesign.com/services/saas-onboarding-audit): A narrower audit of signup to first value, in about two weeks.

## How I work, whichever service it is

- I agree flows with you in writing before any high-fidelity screens, so the debate is about the problem rather than the colours.
- Every screen comes with its empty, loading and error states as well as the happy path.
- Designs live in Figma with named components, so whoever builds them, or joins after me, can find their way around.
- I'm in India (IST, UTC+5:30). UK, EU, Middle East and APAC teams get live overlap most days; US teams get an evening window and written updates.

I'm not the right fit if you need a large agency bench working in parallel, or a developer to build the app itself. I design products and build websites in Framer. I don't write production app code.

Starting prices for each service are on the pricing page. To talk about your project, email work@utkarshdesign.com or book a 30-minute call.

## Questions people ask

### What do UI/UX design services for a startup include?

Product work covers flows, screens with all their states and a component system. Web work covers the page map, the design and a built Framer site. An audit gives you a ranked fix list and redesigns of the worst screens.

### How much do your UI/UX design services cost?

Product design starts from $4,500/month, a UX audit from $900, a Framer landing page from $1,000 and a 5 to 8 page Framer website from $3,500. Final quotes depend on scope.

### Do you also develop the product?

No. I design the product and hand engineers a clear Figma file. I do build marketing websites myself, in Framer.

## Start a project

Tell me what you're building and where it's stuck: [book a 30-minute call](https://cal.com/utkarsh-design/30min), email [work@utkarshdesign.com](mailto:work@utkarshdesign.com) or [send a brief](https://www.utkarshdesign.com/contact).

## Related

- [SaaS product and dashboard designer](https://www.utkarshdesign.com/services/saas-product-design)
- [Framer developer and designer for hire, based in India](https://www.utkarshdesign.com/services/framer-developer)
- [UX audit services for SaaS and app products](https://www.utkarshdesign.com/services/ux-audit)
- [Pricing for Framer websites, product design and branding](https://www.utkarshdesign.com/pricing)

---

Utkarsh Dhairya Panwar, Founding Product Designer and Design Engineer (IIT Roorkee; Founding Designer at CodeAnt AI, YC W24). Email: work@utkarshdesign.com · Book a call: https://cal.com/utkarsh-design/30min · Hire: https://www.utkarshdesign.com/hire · About: https://www.utkarshdesign.com/llms.txt
