--- title: "UX Audit Services for SaaS Products | Utkarsh Panwar" description: "A whole-product UX audit for SaaS and apps: heuristic review, funnel and support evidence, and a ranked fix list your team can ship in two sprints." url: https://www.utkarshdesign.com/services/ux-audit author: Utkarsh Dhairya Panwar updated: 2026-10-08 --- # UX audit services for SaaS and app products Service · Updated 8 Oct 2026 ![FamPay Amazon voucher purchase screen in a phone frame with two callouts pointing to the 'One time use only' pill and the Buy Now button, noting the pill sits right above the button](https://www.utkarshdesign.com/images/9XwbHNQY3ezQHalJV3hcxoZC2M.webp) **My UX audit covers the whole product: I check every core flow against usability heuristics and weigh each finding against funnel data, recordings and support tickets. You get a fix list ranked by impact and effort, sized for two sprints, and redesigns of the worst screens. It starts from $900.** ## Why a heuristic pass alone isn't enough Many UX audits you can buy are a designer clicking through the product and listing everything that breaks a usability rule. That finds real problems, and fifty cosmetic ones listed with the same weight as the one losing you customers. The team can't tell them apart, so the report ends up in a folder. I do the heuristic pass first, then check each finding against evidence: where the funnel drops, what people do in session recordings, what support keeps hearing. Findings with evidence move up. Findings that are only my opinion are labelled as opinion, so your team can argue with them in the open. ## What the audit covers - Core workflows end to end, including the thing users come back for every week after the first run. - Navigation and information architecture: once people find the first feature, can they find the second? - Errors, failures and recovery. Timeouts, declines and failed syncs, and whether each one gives the user a next step. - Consistency: how many versions of the same table, filter, modal or empty state the product has. - Rules and limits people learn too late, like plan limits, one-time actions and steps that can't be undone. - Settings, permissions and team features. B2B products often break here and nobody notices for months. - Accessibility basics: contrast, focus states, keyboard paths and tap targets on mobile. Signup to first value gets a lighter pass. If you already know the problem is there, my SaaS onboarding audit goes deeper and takes less time. ## What a finding looks like Each finding names a screen, says what goes wrong, shows the evidence and proposes one fix. Three from my own work: - Error prevention at FamPay: one-time-use vouchers lost their leftover value, and users found out after paying. Moving the rule to the moment of purchase cut voucher tickets by 80%. The full story is in my guide to reducing support tickets with UX. - Error recovery at FamPay: a payment timeout, a bank decline and a retry all looked alike. My payment failure guide covers what changed. - Consistency at CodeAnt AI: 18+ UI patterns did similar jobs in different ways. Folding them into one system cut design turnaround by 30%. None of these showed up in a single screen review. The voucher problem surfaced in the support queue and the pattern problem in how long new screens took, which is why I ask for that data before I start. ## Deliverables - An annotated walkthrough of each core flow in Figma, with every issue marked on its screenshot. - A ranked fix list in a spreadsheet. Each row has the issue, the evidence, impact, effort and a one-line fix. - A two-sprint cut: the top items grouped so engineers can pick them up as tickets. - Redesigns of the two or three screens with the biggest problems. - A recorded walkthrough and a live review call with your team. ![Four-stage flow map of FamPay's Cashback Store, Discover, Buy, Redeem and Access later, with the Buy and Redeem cards outlined in orange as focus areas and the other two faded](https://www.utkarshdesign.com/images/k8G60NyNSyLVs4nlNoxen2pyYUA.webp) _Part of the walkthrough: each core flow mapped, with the stages where findings cluster marked._ ## How the three weeks run 1. **Week 1: access, data and the walkthrough**: Kick-off, product access with realistic data, funnel exports and a sample of support tickets. Then I go through every core flow as each main type of user. 2. **Week 2: evidence and ranking**: I check each finding against the data and recordings and score it. A mid-point call means the ranking doesn't surprise anyone. 3. **Week 3: redesigns and review**: I redesign the worst screens, write up the two-sprint cut and take product and engineering through it live. A product with one main user type and a handful of flows can take two weeks. One with an admin console, a mobile app and several roles takes longer, and I'll say so before I start. [FamPay case study](https://www.utkarshdesign.com/work/fampay): The voucher rule, the redesign options that didn't make it, and the change that cut related tickets by 80%. ## Price, and who this isn't for A UX audit starts from $900. The final quote depends on how many flows and user types are in scope, and the pricing page lists my other starting prices. It's the wrong buy for a pre-launch product with no users: there's no evidence to test findings against, and a usability test on a prototype is better value. A marketing site needs a website conversion audit instead. And if your team has no engineering time in the next two months, skip it. The list will be out of date before anyone ships it. To book one, email work@utkarshdesign.com with the product URL, who your main users are and the area you think is hurting most. ## Questions people ask ### How much does a UX audit cost? Mine starts from $900. The quote depends on the number of flows, user types and platforms in scope, and I confirm it after a short call. ### How is this different from your onboarding audit? The onboarding audit goes deep on signup to first value and takes about two weeks. This one covers the whole product, including weekly workflows, errors, settings and consistency. ### What do you need from us? Product access with realistic data, any funnel or analytics exports you have, a sample of support tickets, and about an hour of the product owner's time across the three weeks. ### Can you audit a mobile app? Yes. The FamPay findings came from an iOS app, and the pass includes tap targets, gestures and platform conventions. ## Sources 1. [10 Usability Heuristics for User Interface Design](https://www.nngroup.com/articles/ten-usability-heuristics/), Nielsen Norman Group 2. [Severity Ratings for Usability Problems](https://www.nngroup.com/articles/how-to-rate-the-severity-of-usability-problems/), Nielsen Norman Group 3. [Web Content Accessibility Guidelines (WCAG) 2.2](https://www.w3.org/TR/WCAG22/), W3C ## Start a project Tell me what you're building and where it's stuck: [book a 30-minute call](https://cal.com/utkarsh-design/30min), email [work@utkarshdesign.com](mailto:work@utkarshdesign.com) or [send a brief](https://www.utkarshdesign.com/contact). ## Related - [How to do a UX audit, step by step](https://www.utkarshdesign.com/guides/ux-audit-process) - [UX audit report template](https://www.utkarshdesign.com/templates/ux-audit-template) - [SaaS onboarding and activation UX audit](https://www.utkarshdesign.com/services/saas-onboarding-audit) - [Pricing for Framer websites, product design and branding](https://www.utkarshdesign.com/pricing) --- Utkarsh Dhairya Panwar, Founding Product Designer and Design Engineer (IIT Roorkee; Founding Designer at CodeAnt AI, YC W24). Email: work@utkarshdesign.com · Book a call: https://cal.com/utkarsh-design/30min · Hire: https://www.utkarshdesign.com/hire · About: https://www.utkarshdesign.com/llms.txt