E-Summit, IIT Roorkee

Defining the Brand Identity for IIT Roorkee's entrepreneurship fest. A student-run event, rebranded for scale.

Brand System

Social Media

Print Design

Event Branding

Website Design

Strategy

Company

IIT Roorkee

My Role

Branding

Website Design

Industry

Event Branding

Timeline

3 Months

Outcomes

5,000 attendees

₹25,00,000 Raised

2x followers in 90 Days

What is E-Summit?

E-Summit is IIT Roorkee’s flagship event, unites entrepreneurs, investors and academia through competitions in business, design & products.

The Theme

The theme highlights fostering entrepreneurship worldwide while drawing inspiration from Bharat’s rich cultural ethos, innovation, and timeless values to guide and empower the next generation of changemakers.

E-Summit Theme Video

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Brand System

Moodboard

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Moodboard

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Moodboard

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Key Element - Compass

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Key Element - Compass

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Key Element - Compass

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Typography

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Typography

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Typography

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Color Palette

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Color Palette

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Color Palette

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Logo

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The E-Summit logo combines ‘E’ and ‘S’. This year, earthen tones of brown and orange highlight India’s culture, evoking warmth, heritage, and authenticity.

Logo

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The E-Summit logo combines ‘E’ and ‘S’. This year, earthen tones of brown and orange highlight India’s culture, evoking warmth, heritage, and authenticity.

Logo

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The E-Summit logo combines ‘E’ and ‘S’. This year, earthen tones of brown and orange highlight India’s culture, evoking warmth, heritage, and authenticity.

Deliverables

Theme Launch Poster

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Theme Launch Poster

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Theme Launch Poster

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Broucher

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Broucher

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Broucher

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This brochure secured ₹14 lakhs from a single sponsor

Documents

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Documents

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Documents

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Social Media Post

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Achieved 1.5× follower growth within 3 days of the event

Social Media Post

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Achieved 1.5× follower growth within 3 days of the event

Social Media Post

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Achieved 1.5× follower growth within 3 days of the event

Speaker Session Banner

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Speaker Session Banner

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Speaker Session Banner

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Events Banner

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Events Banner

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Events Banner

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Standee

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Standee

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Standee

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Hoodie

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Hoodie

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Hoodie

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Tickets

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Tickets

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Tickets

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ID Cards

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ID Cards

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ID Cards

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Letter Fold Brochure

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Letter Fold Brochure

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Letter Fold Brochure

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Token of Thanks

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Token of Thanks

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Token of Thanks

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Website Design

Hero Section

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Hero Section

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Hero Section

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Events Page

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Events Page

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Events Page

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Login Screen

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Login Screen

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Login Screen

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Team Picture

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Team Picture

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Team Picture

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"Utkarsh combines design thinking with fast execution. For E-Summit, he led branding, website design, and graphics with precision, turning complex ideas into simple, impactful outcomes."

Prof. Rajat Agrawal

Associate Dean - Innovation and Incubation, IIT Roorkee

E-Summit, IIT Roorkee

What is E-Summit?

The Theme

Reminiscing the Ethos: Bharat

Reminiscing theEthos: Bharat

Reminiscing the Ethos: Bharat

E-Summit Theme Video

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Brand System

Moodboard

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Moodboard

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Moodboard

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Key Element - Compass

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Key Element - Compass

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Key Element - Compass

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Typography

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Typography

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Typography

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Color Palette

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Color Palette

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Color Palette

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Logo

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Logo

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Logo

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Deliverables

Theme Launch Poster

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Theme Launch Poster

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Theme Launch Poster

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Broucher

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Broucher

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Broucher

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Documents

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Documents

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Documents

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Social Media Post

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Social Media Post

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Social Media Post

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Speaker Session Banner

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Speaker Session Banner

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Speaker Session Banner

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Events Banner

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Events Banner

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Events Banner

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Standee

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Standee

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Reminiscing the
Ethos: Bharat