Defining the Brand Identity for IIT Roorkee's entrepreneurship fest.A student-run event, rebranded for scale.
Brand System
Social Media
Print Design
Event Branding
Website Design
Strategy
Company
IIT Roorkee
My Role
Branding
Website Design
Industry
Event Branding
Timeline
3 Months
Outcomes
5,000 attendees
₹25,00,000 Raised
2x followers in 90 Days
What is E-Summit?
E-Summit is IIT Roorkee’s flagship event, unites entrepreneurs, investors and academia through competitions in business, design & products.
The Theme
The theme highlights fostering entrepreneurship worldwide while drawing inspiration from Bharat’s rich cultural ethos, innovation, and timeless values to guide and empower the next generation of changemakers.
E-Summit Theme Video
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Brand System
Moodboard
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Moodboard
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Moodboard
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Key Element - Compass
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Key Element - Compass
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Key Element - Compass
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Typography
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Typography
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Typography
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Color Palette
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Color Palette
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Color Palette
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Logo
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The E-Summit logo combines ‘E’ and ‘S’.
This year, earthen tones of brown and orange highlight India’s culture, evoking warmth, heritage, and authenticity.
Logo
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The E-Summit logo combines ‘E’ and ‘S’.
This year, earthen tones of brown and orange highlight India’s culture, evoking warmth, heritage, and authenticity.
Logo
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The E-Summit logo combines ‘E’ and ‘S’.
This year, earthen tones of brown and orange highlight India’s culture, evoking warmth, heritage, and authenticity.
Deliverables
Theme Launch Poster
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Theme Launch Poster
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Theme Launch Poster
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Broucher
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Broucher
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Broucher
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This brochure secured ₹14 lakhs from a single sponsor
This brochure secured ₹14 lakhs from a single sponsor
This brochure secured ₹14 lakhs from a single sponsor
Documents
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Documents
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Documents
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Social Media Post
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Achieved 1.5× follower growth within 3 days of the event
Social Media Post
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Achieved 1.5× follower growth within 3 days of the event
Social Media Post
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Achieved 1.5× follower growth within 3 days of the event
Speaker Session Banner
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Speaker Session Banner
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Speaker Session Banner
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Events Banner
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Events Banner
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Events Banner
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Standee
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Standee
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Standee
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Hoodie
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Hoodie
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Hoodie
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Tickets
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Tickets
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Tickets
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ID Cards
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ID Cards
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ID Cards
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Letter Fold Brochure
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Letter Fold Brochure
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Letter Fold Brochure
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Token of Thanks
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Token of Thanks
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Token of Thanks
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Website Design
Hero Section
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Hero Section
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Hero Section
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Events Page
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Events Page
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Events Page
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Login Screen
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Login Screen
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Login Screen
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Team Picture
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Team Picture
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Team Picture
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"Utkarsh combines design thinking with fast execution. For E-Summit, he led branding, website design, and graphics with precision, turning complex ideas into simple, impactful outcomes."
"Utkarsh combines design thinking with fast execution. For E-Summit, he led branding, website design, and graphics with precision, turning complex ideas into simple, impactful outcomes."
"Utkarsh combines design thinking with fast execution. For E-Summit, he led branding, website design, and graphics with precision, turning complex ideas into simple, impactful outcomes."
Prof. Rajat Agrawal
Associate Dean - Innovation and Incubation, IIT Roorkee
