Utkarsh Dhairya Panwar, Founding Product Designer & Design Engineer

I'm Utkarsh building clear, outcome-driven interfaces for web, dashboards and Framer sites. I ship fast with clean IA, tight systems and measurable outcomes.

5+ National Design Awards · Awwwards Young Jury · Framer Expert · IIT Roorkee Graduate · 15+ Brands · Adobe Designathon Winner · Founding Designer at CodeAnt AI (YC)

Open to roles

Open to full-time or contract roles (founding product designer, design engineer), remote from India, and to freelance projects. Roles I'm open to · Hire me for a project

Intro video

A quick video on who I am, what I've built, and what I make for fun.

Watch the intro and read the transcript

About me

I'm Utkarsh. A designer who finds clarity in constraints and structure in chaos. I do my best work when the problem is messy and the stakes are real.

When I'm not designing, I'm at a card table, on an impromptu trip or doing absolutely nothing, guilt-free. That balance is what keeps the work sharp.

IIT Roorkee Graduate
Awwwards Young Jury
5+ Design Awards
Framer Expert

Case studies

CodeAnt AI - YC W24: Designed dashboard, website and brand that helped company to scale from $0 to $60M
Fampay - YC S19: Improved voucher UX by making one-time-use rules clear and smoothing Cashback Store experience
E-Summit, IIT Roorkee: Led branding for IIT Roorkee's fest, boosting visibility by 50% through web, print and promo design
SoundSphere: Designed an AI-first podcast experience that makes discovering and choosing long-form audio faster

In production

CodeAnt AI Website: Designed and built marketing site for AI code review, security and quality platform
CodeAnt AI Dashboard: Designed product dashboard for AI code reviews, security scans and repo-level engineering insights
Sportskeeda IPL Pages: Designed high-traffic IPL pages optimized for live match updates and large-scale user engagement
Sportskeeda NFL Pages: Designed real-time NFL pages optimized for live match tracking and high user engagement
Zania Website: Designed and developed entire website in Framer, from structure to final production deployment
FamPay Cashback Store: Improved voucher flow by clarifying one-time-use rules and reducing redemption confusion
Entvin Website: Designed and shipped SaaS website with clear positioning, product storytelling and conversion-focused flows

Work with me

Hire a product designer: freelance, contract or full-time: Hire a freelance or contract product designer for SaaS and AI startups. IIT Roorkee, Framer Expert, founding designer at CodeAnt AI (YC W24). Remote.
Framer developer and designer for hire, based in India: Framer developer for hire and official Framer Expert. I design and build Framer websites and landing pages, CMS and SEO included. Landing pages from $1,000.
UI/UX design services for startups and SaaS: UI/UX design services for startups and SaaS from one designer: product UI/UX, websites built in Framer, and UX audits. Founding designer at CodeAnt AI.
SaaS product and dashboard designer: SaaS product designer for B2B dashboards and workflows. At CodeAnt AI my manager dashboards cut triage time 35% and an 18+ pattern system sped up design.
Website design and development for startups: Website design and development for startups by one person: I design the site and build it in Framer, with CMS, SEO and handover. No designer-developer gap.
Product designer for AI and developer tools: Product designer for developer tools and AI startups. I own the UX for CodeAnt AI's code review and security scans, used weekly by 40,000+ developers.
SaaS onboarding and activation UX audit: A fixed-scope UX audit for SaaS onboarding: flow map, fixes ranked by impact and effort, redesigned worst screens. Based on work that doubled trial-to-paid.
Fractional product designer for early-stage startups: A fractional product designer for early-stage startups: founding-designer ownership for part of each week. Founding designer at CodeAnt AI (YC W24).
Brand identity and design systems for startups: Brand identity design services for startups: logo, colour, type, guidelines and a design system your product can use. Brand identity starts from $2,000.
Graphic and marketing design for startups and events: Graphic and marketing design for startups and events: campaign and social graphics, posters, event collateral and sponsorship decks that match your site.
MVP design for startups: MVP design for startups: pick the riskiest assumption, design only the screens that test it, fake the rest. Runs 3 to 6 weeks.
SaaS website redesign for a company that outgrew its site: SaaS website redesign led by positioning: rewrite the story, restructure pages, keep URLs and rankings, then build in Framer. By the designer of codeant.ai.
UX audit services for SaaS and app products: A whole-product UX audit for SaaS and apps: heuristic review, funnel and support evidence, and a ranked fix list your team can ship in two sprints.
Startup website design in Framer: Startup website design for seed-stage teams: four to six pages that explain the product and get demos, built in Framer so founders can edit it.
Landing page and website conversion audit for SaaS: A landing page conversion audit for SaaS: message, page order, proof and the demo or trial path, with the hero and main sections rewritten and redesigned.
White-label Framer development for agencies: White-label Framer development for agencies: I build your Figma designs or briefs in Framer under your name, then hand the site to you or your client.
Webflow to Framer migration without losing rankings: Webflow to Framer migration run as an SEO project first: URL map, 301 redirects, metadata and CMS moved over, then any redesign. By a Framer Expert.
Pricing for Framer websites, product design and branding: Starting prices for my design work: Framer landing page from $1,000, Framer website from $3,500, product design from $4,500/month, UX audit from $900.
UX cleanup for Lovable, Bolt and Cursor apps: You built your app in Lovable, Bolt or Cursor and it works, but it looks generic and confuses users. I fix the design and UX, working in the same AI tools.
Figma to Framer development by a Framer Expert: Figma to Framer development for teams with a design: responsive build, CMS, interactions and SEO set up by an official Framer Expert in 1 to 3 weeks.
Interactive website design for launches: Interactive website design for launches: product demos visitors can touch, scroll and motion that carry the message, built in Framer or with AI tools.
Mobile app UI/UX design for startups: Mobile app UI/UX design for startups whose users pay, redeem or retry in the app: flows, iOS and Android screens, error states and a tested prototype.
Founding product designer, open to new roles: Founding Product Designer at CodeAnt AI (YC W24), open to full-time or contract product designer and design engineer roles. Remote from India. Resume inside.
SaaS product redesign, in three passes: A SaaS product redesign in three passes: fix the flows that cost tickets and drop-off, consolidate UI patterns, then refresh visuals. No big-bang relaunch.
Interactive prototypes for startups: Interactive prototypes for startups, built in Figma, Framer or with AI coding tools, for user tests, investor meetings and sales demos, in one to three weeks.
Startup rebrand with a new Framer website: A startup rebrand from one designer: a new brand identity, a new Framer website and a URL plan so search traffic survives the move. Scope, steps and prices.
Usability testing for startups: Usability testing for startups: five to eight moderated sessions on your riskiest flow, failure paths included, findings ranked by what they cost to fix.
UX consultant for startups who need a second opinion: A UX consultant for startups that already have a designer or developer: one call or one week on a flow, a site or a design hire, with written advice.

Guides

Services

Product UX & Apps

Complete design for mobile apps, dashboards and complex workflows with scalable systems.

Includes: UX/UI Design, App Flows, Interaction Design, Usability Testing

Web Design & Dev

Framer-powered websites that are fast, responsive, and conversion-focused.

Includes: Research & Insights, Framer Development, SEO, Visual Identity

Branding & Consultation

Cohesive brand identities, design systems, and strategic consultation to refine UX and direction.

Includes: Logo Design, Guidelines, UX Audit, Packaging Design

Testimonials

Utkarsh iterates fast, asks the right questions, and delivers polished results in days. The final output exceeded expectations.
Pranav Karthik Nagesh, Co-Founder - DawnBreak AI, Ex- Google, Amazon

Quick learner and strong designer. Picked up Framer in just 3 days and shipped landing pages, decks, graphics, and marketing assets end-to-end.
Aniket Gupta, Co-Founder - xPay (YC W24)

Utkarsh brings creativity, dedication, and professionalism. He turned complex requirements into intuitive, valuable designs for our team.
Rehan Danish, Product Designer, Sportskeeda

Utkarsh combines vision with execution creative, reliable, and dedicated. He consistently delivers high-quality work beyond scope.
Ajay Kumar, Growth Manager - Xiaomi, Ex- Flipkart