Comparisons

Side-by-side answers to the choices founders ask me about: tools, who to hire, and which kind of research to run first.

• Design subscription vs freelance designer: A queue for assets, a person for product problems.
• Design system vs component library: Parts first, rules next, governance much later.
• Figma vs Framer for websites: Design in one, publish from the other, mostly.
• Framer vs WordPress for a startup website: Which one your startup site should live on.
• Freelance vs full-time designer for a startup: When to rent design, and when to own it.
• Freelance designer vs design agency: One senior person, or a team with a process.
• UX audit vs usability testing: which to do first: An expert's map first, real users to settle it.