Free SaaS landing page grader
Free tool · By Utkarsh Dhairya Panwar · Updated
The grader asks 12 questions about your SaaS homepage or landing page, covering message, proof, path to sign-up and basics. You answer while looking at your page and get an A to F grade plus the five fixes that matter most. Unlike URL graders, it checks what a buyer reads.
Grade your page
The interactive version of this tool runs in your browser on this page; nothing you enter is sent anywhere.
It takes about five minutes with your page open in another tab. Do it twice, once on a laptop and once on your phone. The phone answers tend to be the more honest ones.
What automated website graders can't see
Paste a URL into most website graders and you get a score built from what a script can measure: load time, title tags, image sizes, the mobile viewport. Those matter, and two of them are in here, but a script can't tell you whether your headline says what the product is.
Most problems I see on SaaS homepages are about meaning. The headline is too clever to decode, three buttons have the same weight, or the proof sits at the bottom. Nothing is fetched or sent anywhere. You answer the questions yourself.
The criteria, and why each one is there
- Message: The headline names the product in a buyer's words, the line under it says who it's for or what changes, and the real product is visible. If a stranger can't say what you sell in five seconds, nothing below the fold gets read.
- Proof: Logos, a number or a named quote near the first button, and evidence next to each later claim. Doubt starts at the first button, so the proof belongs there.
- Path: One primary action with a verb label, repeated after each section, pricing one click away, and objections answered on the page. Two equal buttons split attention, and a missing pricing page sends people to a competitor's.
- Basics: Headline and button visible on a phone without scrolling, Largest Contentful Paint under 2.5 seconds (Google's 'good' threshold), and a title tag that uses the category phrase buyers search for.
Message and path carry the most weight. A slow page with a clear offer still converts some visitors, while a fast page nobody understands converts almost none.
Reading the grade
| Grade | What it usually means | Where to start |
|---|---|---|
| A | The page is clear and the path is short | Test changes; don't rebuild |
| B | One or two gaps | Fix them this week |
| C | Visitors understand the page, but the route to sign-up leaks | The path checks: one action, pricing, objections |
| D or F | The offer isn't clear yet | The headline and the first screen, before anything else |
The fixes come back ordered by weight, so work through them from the top.
An example: grading codeant.ai at phone width
I designed and built CodeAnt AI's website in Framer, so here is its homepage put through the same checks, as it looked in October 2026. The headline names the category (Autonomous Preventive Security Platform), and the line under it says what the product does. Start Pentest is the one filled button, with Book a Demo as the quieter second option. Both fit on a phone's first screen. The logo strip starts right under them.
Where it loses points: the first screen shows a pattern of characters behind the headline instead of the product, so the 'real product visible' check is a no. For a security product whose output is sensitive that's a fair trade, and the grader should still count it. For the whole page order, section by section, read the SaaS landing page structure guide.
Questions people ask
Is this like HubSpot's Website Grader?
It's a complement. URL-based graders measure speed, SEO tags and mobile setup. This one checks message, proof and the path to sign-up, which a script can't judge.
Does my answer data go anywhere?
No. The grade is worked out in your browser from your own answers. Nothing is fetched from your site or sent to me.
What's a good grade for a SaaS homepage?
B or better means the basics are in place and testing is the next step. Below C, rewrite the headline and the first screen first.
Can you review my landing page?
Yes. The website conversion audit covers the page and the sign-up path behind it. Email work@utkarshdesign.com with the URL.
Sources
- Largest Contentful Paint (LCP), web.dev
- How to Get a Personalized Assessment of Your Website [Free Tool], HubSpot
- Influencing Title Links in Google Search, Google Search Central
Working on this?
Tell me what you're building and where it's stuck: book a 30-minute call, email work@utkarshdesign.com or send a brief.